Annica Nordlund is the entrepreneur and sports enthusiast who is returning to Boden after 12 years! We welcome her back!
She has long run her own photography business in Stockholm, with major clients and international collaborations. Launch videos for Logitech and photos of Henrik Lundqvist and Petter are just a few examples from her portfolio. Her company is called Apricity, which roughly means “the warmth of the winter sun” – a fitting name for Boden, we think! She is also an outdoor enthusiast and shares her summer plans, which include going to a cabin without electricity or water, fishing, and climbing Kebnekaise.
She is very happy about the welcome home, and says that Boden is a completely different place today than when she was 20 and moved away.
— I never thought a place could welcome me home like this! I almost get goosebumps thinking about it.
When we ask her what the best thing about Boden is, she cautiously asks, “…can I say the proximity living?” She loves the closeness to the forest, the equestrian life, and the excellent opportunities for long-distance running. Plus, she has the gym around the corner in Svartbyn! Coming back to proximity living after having lived in larger places with long commuting distances makes you appreciate it in a different way. So wonderful to hear, and once again, welcome home to Boden!
